Social Media Plan
Kaffeology’s Social Media
Platform 1: Instagram
Rationale:
Instagram is a great platform to reach locals and tourists. Those looking to find new spots in Newport can find Kaffeology with the hashtag “#newportri”. Kaffeology can be easily identified as the place to go with Instagram posts of their food, drinks, and merch. Instagram is used by all ages, which can result in a wide audience seeing our account. A younger demographic would also be able to see our account which will help bring in locals and students around Newport. The best posting time for Kaffeology would be 10 a.m. to 2:00 p.m.Morning and early afternoon would work best for people interested in having breakfast and lunch at Kaffeology.
Platform 2: TikTok
Rationale:
TikTok is seen as the most popular platform, especially for adverting your business. By using TikTok to promote Kaffeology, it would catch the attention of a younger demographic. A TikTok account would reach locals looking for a new coffee spot and Salve Regina students interested in where to go. Since TikTok’s algorithm shows users the content they know they will like, Kaffeology would reach people from all over the country. The best times for posting would be 12:00 p.m. This time people are usually on their phones and would make it in time for lunch if they were interested in going.
